RiP WW

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Last week, Weight Watchers International (WW@NYSE) announced it is filing for Chapter 11 bankruptcy. We took this as an opportunity to follow up on our publication on $WW from May 2, 2023.

At that time, we projected a share price decline from $8.30 to $3.00 — a drop of 64% — by the end of 2023.

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However, short sellers first had to endure a price rally, with WW peaking at $13.50 on October 10, 2023.

In the final days of December, the stock dropped sharply to around $5.50 — down 19% from its value at the time of our publication. It hit our target of $3.00 less than two months later, on February 26, 2024.

Just four months after that, $WW fell below the $1.00 mark and ultimately collapsed in April 2025.

For those with the perseverance to stay short during the rally from July to October 2023, the investment should have paid off very well.